{"id":11507,"date":"2025-12-19T10:50:28","date_gmt":"2025-12-19T08:50:28","guid":{"rendered":"https:\/\/new.bjc.ro\/?p=11507"},"modified":"2026-01-09T13:18:37","modified_gmt":"2026-01-09T11:18:37","slug":"modele-de-promovare-a-bibliotecilor-in-social-media-fenomenul-bookstagram","status":"publish","type":"post","link":"https:\/\/new.bjc.ro\/?p=11507","title":{"rendered":"Modele de promovare a bibliotecilor \u00een social media:  fenomenul BOOKSTAGRAM"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>DANA ZAHARIA<\/strong><\/p>\n<p style=\"text-align: left;\">Bibliotecile se afl\u0103 \u00eentr-o continu\u0103 schimbare \u0219i optimizare \u00een raport cu noile tehnologii, noile nevoi informa\u021bionale \u0219i noile contexte sociale. La fel ca \u00een cazul canalelor de comunicare \u0219i promovare, bibliotecile trebuie s\u0103-\u0219i schimbe constant instrumentele \u0219i s\u0103 se adapteze la func\u021bionalit\u0103\u021bile lor. Re\u021belele sociale sunt instrumente care apar \u0219i se dezvolt\u0103 continuu, devin populare sau pierd din notorietate, atrag un num\u0103r mai mic sau mai mare de utilizatori. Bibliotecile trebuie s\u0103 \u021bin\u0103 cont de diverse aspecte c\u00e2nd aleg s\u0103 utilizeze o platform\u0103, raport\u00e2ndu-se la grupurile \u021bint\u0103 \u0219i preferin\u021bele lor.<\/p>\n<p style=\"text-align: left;\">Instagram este un instrument de actualitate \u0219i frecvent utilizat de biblioteci pentru a-\u0219i promova colec\u021biile \u0219i programele. Platforma cuprinde, majoritar, grupuri formate din adolescen\u021bi \u0219i adul\u021bi tineri, intervalele de v\u00e2rst\u0103 predominante fiind 25-34 (31,6%) \u0219i 18-24 (29,5%).<\/p>\n<p style=\"text-align: left;\">Este important ca bibliotecile s\u0103-\u0219i conceap\u0103 \u0219i s\u0103-\u0219i dezvolte o identitate digital\u0103 \u0219i un brand atractiv \u00een raport cu predilec\u021biile grupurilor \u021bint\u0103 \u0219i \u021bin\u00e2nd cont de tendin\u021bele urm\u0103rite pe Instagram (de organiza\u021biile din arii asem\u0103n\u0103toare de activitate sau din alte domenii, dar care pot reprezenta un model de bune practici).<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/new.bjc.ro\/wp-content\/uploads\/2026\/01\/15-39_DANA-ZAHARIA.pdf\">\u00centreg articolul<\/a><\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>DANA ZAHARIA Bibliotecile se afl\u0103 \u00eentr-o continu\u0103 schimbare \u0219i optimizare \u00een raport cu noile tehnologii, noile nevoi informa\u021bionale \u0219i noile contexte sociale. La fel ca \u00een cazul canalelor de comunicare \u0219i promovare, bibliotecile trebuie s\u0103-\u0219i schimbe constant instrumentele \u0219i s\u0103 se adapteze la func\u021bionalit\u0103\u021bile lor. Re\u021belele sociale sunt instrumente care&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/new.bjc.ro\/?p=11507\">Cite\u0219te mai mult<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-11507","post","type-post","status-publish","format-standard","hentry","category-biblioteconomie"],"gutentor_comment":0,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM - Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new.bjc.ro\/?p=11507\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM - Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj\" \/>\n<meta property=\"og:description\" content=\"DANA ZAHARIA Bibliotecile se afl\u0103 \u00eentr-o continu\u0103 schimbare \u0219i optimizare \u00een raport cu noile tehnologii, noile nevoi informa\u021bionale \u0219i noile contexte sociale. La fel ca \u00een cazul canalelor de comunicare \u0219i promovare, bibliotecile trebuie s\u0103-\u0219i schimbe constant instrumentele \u0219i s\u0103 se adapteze la func\u021bionalit\u0103\u021bile lor. Re\u021belele sociale sunt instrumente care&hellip; Cite\u0219te mai mult\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new.bjc.ro\/?p=11507\" \/>\n<meta property=\"og:site_name\" content=\"Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bibliotecacluj\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T08:50:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T11:18:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new.bjc.ro\/wp-content\/uploads\/2023\/01\/IMG_5597-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anca Docolin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BibliotecaGoga\" \/>\n<meta name=\"twitter:site\" content=\"@BibliotecaGoga\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anca Docolin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/new.bjc.ro\/?p=11507#article\",\"isPartOf\":{\"@id\":\"https:\/\/new.bjc.ro\/?p=11507\"},\"author\":{\"name\":\"Anca Docolin\",\"@id\":\"https:\/\/new.bjc.ro\/#\/schema\/person\/660b9e87eeb0d9945f8af75e9001ca7b\"},\"headline\":\"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM\",\"datePublished\":\"2025-12-19T08:50:28+00:00\",\"dateModified\":\"2026-01-09T11:18:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/new.bjc.ro\/?p=11507\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\/\/new.bjc.ro\/#organization\"},\"articleSection\":[\"Biblioteconomie\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/new.bjc.ro\/?p=11507\",\"url\":\"https:\/\/new.bjc.ro\/?p=11507\",\"name\":\"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM - Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj\",\"isPartOf\":{\"@id\":\"https:\/\/new.bjc.ro\/#website\"},\"datePublished\":\"2025-12-19T08:50:28+00:00\",\"dateModified\":\"2026-01-09T11:18:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/new.bjc.ro\/?p=11507#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/new.bjc.ro\/?p=11507\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/new.bjc.ro\/?p=11507#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/new.bjc.ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new.bjc.ro\/#website\",\"url\":\"https:\/\/new.bjc.ro\/\",\"name\":\"Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/new.bjc.ro\/#organization\"},\"alternateName\":\"Biblioteca Jude\u021bean\u0103 Cluj\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/new.bjc.ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/new.bjc.ro\/#organization\",\"name\":\"Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj\",\"url\":\"https:\/\/new.bjc.ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/new.bjc.ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/new.bjc.ro\/wp-content\/uploads\/2023\/03\/sigle.jpg\",\"contentUrl\":\"https:\/\/new.bjc.ro\/wp-content\/uploads\/2023\/03\/sigle.jpg\",\"width\":630,\"height\":473,\"caption\":\"Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj\"},\"image\":{\"@id\":\"https:\/\/new.bjc.ro\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bibliotecacluj\/\",\"https:\/\/x.com\/BibliotecaGoga\",\"https:\/\/www.instagram.com\/biblioteca_judeteana_cluj\/\",\"https:\/\/www.youtube.com\/user\/BibliotecaGoga\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/new.bjc.ro\/#\/schema\/person\/660b9e87eeb0d9945f8af75e9001ca7b\",\"name\":\"Anca Docolin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/new.bjc.ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/48c0ed2d407bc0295cd1c5e4624bff9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/48c0ed2d407bc0295cd1c5e4624bff9d?s=96&d=mm&r=g\",\"caption\":\"Anca Docolin\"},\"url\":\"https:\/\/new.bjc.ro\/?author=3\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM - Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/new.bjc.ro\/?p=11507","og_locale":"ro_RO","og_type":"article","og_title":"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM - Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj","og_description":"DANA ZAHARIA Bibliotecile se afl\u0103 \u00eentr-o continu\u0103 schimbare \u0219i optimizare \u00een raport cu noile tehnologii, noile nevoi informa\u021bionale \u0219i noile contexte sociale. La fel ca \u00een cazul canalelor de comunicare \u0219i promovare, bibliotecile trebuie s\u0103-\u0219i schimbe constant instrumentele \u0219i s\u0103 se adapteze la func\u021bionalit\u0103\u021bile lor. Re\u021belele sociale sunt instrumente care&hellip; Cite\u0219te mai mult","og_url":"https:\/\/new.bjc.ro\/?p=11507","og_site_name":"Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj","article_publisher":"https:\/\/www.facebook.com\/bibliotecacluj\/","article_published_time":"2025-12-19T08:50:28+00:00","article_modified_time":"2026-01-09T11:18:37+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/new.bjc.ro\/wp-content\/uploads\/2023\/01\/IMG_5597-1.jpg","type":"image\/jpeg"}],"author":"Anca Docolin","twitter_card":"summary_large_image","twitter_creator":"@BibliotecaGoga","twitter_site":"@BibliotecaGoga","twitter_misc":{"Scris de":"Anca Docolin","Timp estimat pentru citire":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/new.bjc.ro\/?p=11507#article","isPartOf":{"@id":"https:\/\/new.bjc.ro\/?p=11507"},"author":{"name":"Anca Docolin","@id":"https:\/\/new.bjc.ro\/#\/schema\/person\/660b9e87eeb0d9945f8af75e9001ca7b"},"headline":"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM","datePublished":"2025-12-19T08:50:28+00:00","dateModified":"2026-01-09T11:18:37+00:00","mainEntityOfPage":{"@id":"https:\/\/new.bjc.ro\/?p=11507"},"wordCount":215,"publisher":{"@id":"https:\/\/new.bjc.ro\/#organization"},"articleSection":["Biblioteconomie"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/new.bjc.ro\/?p=11507","url":"https:\/\/new.bjc.ro\/?p=11507","name":"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM - Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj","isPartOf":{"@id":"https:\/\/new.bjc.ro\/#website"},"datePublished":"2025-12-19T08:50:28+00:00","dateModified":"2026-01-09T11:18:37+00:00","breadcrumb":{"@id":"https:\/\/new.bjc.ro\/?p=11507#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/new.bjc.ro\/?p=11507"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/new.bjc.ro\/?p=11507#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/new.bjc.ro\/"},{"@type":"ListItem","position":2,"name":"Modele de promovare a bibliotecilor \u00een social media: fenomenul BOOKSTAGRAM"}]},{"@type":"WebSite","@id":"https:\/\/new.bjc.ro\/#website","url":"https:\/\/new.bjc.ro\/","name":"Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj","description":"","publisher":{"@id":"https:\/\/new.bjc.ro\/#organization"},"alternateName":"Biblioteca Jude\u021bean\u0103 Cluj","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/new.bjc.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/new.bjc.ro\/#organization","name":"Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj","url":"https:\/\/new.bjc.ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/new.bjc.ro\/#\/schema\/logo\/image\/","url":"https:\/\/new.bjc.ro\/wp-content\/uploads\/2023\/03\/sigle.jpg","contentUrl":"https:\/\/new.bjc.ro\/wp-content\/uploads\/2023\/03\/sigle.jpg","width":630,"height":473,"caption":"Biblioteca Jude\u021bean\u0103 \u201eOctavian Goga\u201d Cluj"},"image":{"@id":"https:\/\/new.bjc.ro\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bibliotecacluj\/","https:\/\/x.com\/BibliotecaGoga","https:\/\/www.instagram.com\/biblioteca_judeteana_cluj\/","https:\/\/www.youtube.com\/user\/BibliotecaGoga"]},{"@type":"Person","@id":"https:\/\/new.bjc.ro\/#\/schema\/person\/660b9e87eeb0d9945f8af75e9001ca7b","name":"Anca Docolin","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/new.bjc.ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/48c0ed2d407bc0295cd1c5e4624bff9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/48c0ed2d407bc0295cd1c5e4624bff9d?s=96&d=mm&r=g","caption":"Anca Docolin"},"url":"https:\/\/new.bjc.ro\/?author=3"}]}},"_links":{"self":[{"href":"https:\/\/new.bjc.ro\/index.php?rest_route=\/wp\/v2\/posts\/11507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.bjc.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.bjc.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.bjc.ro\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.bjc.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11507"}],"version-history":[{"count":2,"href":"https:\/\/new.bjc.ro\/index.php?rest_route=\/wp\/v2\/posts\/11507\/revisions"}],"predecessor-version":[{"id":11653,"href":"https:\/\/new.bjc.ro\/index.php?rest_route=\/wp\/v2\/posts\/11507\/revisions\/11653"}],"wp:attachment":[{"href":"https:\/\/new.bjc.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.bjc.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.bjc.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}